Starting today, Xobni users will be given invites they can use to share Xobni with their friends. The invitations will appear in the bottom of the Xobni Insight sidebar.

Xobni is tackling a big problem. We want to help our users organize their personal information centered around people. Anywhere you communicate or build relationships, we want to help manage that information.
We want to make using Xobni as easy as chewing bubblegum. We don’t want to force our users to change email clients or social networks to use Xobni. Our software seamlessly integrates with the environments and systems that you already use to communicate and build relationships.
The first platform we’ve integrated with, Outlook, is huge. Outlook is used by 350 million people, so we figured it was kind of important. It has been a hard battle, and the battle is not over, but in the last four months we’ve overcome the biggest challenges by working with our users. We spoke with users on the phone, had long email conversations, and had others join us in our office for pizza, beer, and troubleshooting. Having solved many of the challenges we are now comfortable growing our user base. Thus, we are excited to announce our invite launch.
This “Gmail-style” invite system means you can get Xobni by buddying up with a friend who already uses Xobni. Nobody knows potential Xobni users better than our existing users. We will continue to give our beta users invites as time moves forward.
Xobni Insight was developed with the goal of making something people want. It turns out we were mostly right, but our users helped us improve our product even further.
Improved and added features
We read every feedback email, support email, and survey response. We’ve added or improved the huge pieces of functionality based on user feedback: attachment drag and drop functionality, copy, paste, and link clicking within conversations, editable pictures and phone numbers, and improved search and conversation views (our two top used features). Some more detailed feature improvements are discussed in our last blog post.
Social Graph
The blogosphere has been discussing email’s hidden social graph. Our Connected People feature leverages email’s social graph and we will continue to expose the social utility of email as we move forward. Our invitation system is another illustration of using the social graph. Xobni’s invitation system is smart; it uses the frequency and recency of your email patterns to recommend a list of friends you should invite to use Xobni.

Web search
We envision a stronger connection between email and the web. We have big plans for what this means, but today we take a first step. Xobni’s search now includes Yahoo web results alongside people and email results. This feature provides a quick way to look up information on the web without having to leave the Outlook window.

We hope you enjoy the new features. Remember to share email happiness with your friends!