Comments on: Where did we get the name Xobni? http://www.xobni.com/blog/2008/05/15/where-did-we-get-the-name-xobni/ Outlook Search Add In Creators Thu, 08 Jan 2009 12:28:51 +0000 http://wordpress.org/?v=2.8-bleeding-10187 hourly 1 By: Sean Murphy http://www.xobni.com/blog/2008/05/15/where-did-we-get-the-name-xobni/comment-page-1/#comment-19222 Sean Murphy Fri, 16 May 2008 16:07:15 +0000 http://www.xobni.com/blog/?p=132#comment-19222 You waste your tag line trying to demonstrate your own cleverness: "It's Inbox Spelled Backwards" is not a brand promise. And yet you spent a lot of messaging effort driving that point home. Think about Caelo's Nelson "The E-mail Organizer" they follow their name with a brand promise. You waste your tag line trying to demonstrate your own cleverness: “It’s Inbox Spelled Backwards” is not a brand promise. And yet you spent a lot of messaging effort driving that point home. Think about Caelo’s Nelson “The E-mail Organizer” they follow their name with a brand promise.

]]> By: Katie Fellows http://www.xobni.com/blog/2008/05/15/where-did-we-get-the-name-xobni/comment-page-1/#comment-19221 Katie Fellows Fri, 16 May 2008 06:45:25 +0000 http://www.xobni.com/blog/?p=132#comment-19221 Funny, because I'd always pronounced it with a long "o," even after the line was removed. It wasn't until recently that I'd started using a short vowel, mainly because I was outnumbered. So, I was... er, right? :) Funny, because I’d always pronounced it with a long “o,” even after the line was removed. It wasn’t until recently that I’d started using a short vowel, mainly because I was outnumbered. So, I was… er, right? :)

]]> By: Gabor Cselle http://www.xobni.com/blog/2008/05/15/where-did-we-get-the-name-xobni/comment-page-1/#comment-19219 Gabor Cselle Thu, 15 May 2008 23:49:57 +0000 http://www.xobni.com/blog/?p=132#comment-19219 Hah! Every time we changed the logo, it took hours of effort. I'm still finding places with the Trebuchet MS logo :-) http://www.gaborcselle.com/blog/2008/03/cost-of-switching-your-logo.html It was worth it, though. Gabor (heart) the lowercase logo. Hah! Every time we changed the logo, it took hours of effort. I’m still finding places with the Trebuchet MS logo :-)
http://www.gaborcselle.com/blog/2008/03/cost-of-switching-your-logo.html

It was worth it, though. Gabor (heart) the lowercase logo.

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