This blog is about three things: business, software, and email. So when we aren’t talking about those subjects, we have to talk about something everyone can relate to. We can think of two possibilities – weather and ice cream. The weather in Boston is starting to feel like summer. Now let’s talk about ice cream.

Seth Godin, a marketing guru, advocates being remarkable. If you can align being remarkable with something you enjoy, you’ve hit a home run. At Xobni, we strive to make our products remarkable, but it doesn’t end there. If you ever make it to Xobni Headquarters for dinner you will find a remarkable dessert selection.

We currently have 6 flavors of ice cream in our freezer:

Fudge Tracks,
Chocolate Fudge Brownie,
Strawberry,
Peanut Butter Cup,
Toffee Bar Crunch, and
Mint Chocolate Chip.

Someone who hasn’t read this blog post and is fortunate enough to join us for dinner at Xobni HQ we undoubtedly remark “you guys have a lot of ice cream.” Admittedly this is a small thing. But our hope is that the small things add up.

The number of ice cream flavors in our freezer will never decrease due to exponential decay. This is because we are enforcing a half consumption rule. The rule states:

“At no sitting can an individual consume more than 1/2 of the remaining amount of any flavor of ice cream”

Like radioactive decay, the remaining amount of an ice cream flavor will never reach zero. At Adam’s current consumption rate the Peanut Butter Cup’s half-life is somewhere around 6 hours, which is more than seven orders of magnitude less than that of Uranium 238.

As time goes on we are going to need an unbounded number of freezers.